Indian rice research and rice development programmes have been recognized as successful model endeavours all over the world .Data, information and knowledge differ from one rice growing region to another. Knowledge varies between contexts and emerges from the flow of information around the system. When we think of multiple stakeholders in the rice value chain, the interaction between the data, information and knowledge gets much complicated and requires a more sophisticated approach. The knowledge Management (KM) practices using Information & communication Technology (ICTs) are emerging fast as viable solutions.